Dolphin Digital Diary

Welcome to our diary, a blog covering all aspects of websites, digital marketing, and more. We welcome topic suggestions that you'd like to learn more about, and we value your feedback!

Google Business Profile:
The Secret Weapon for Small Business Growth

Google Business Profile Logo
In today’s digital era, an overwhelming 97% of consumers rely on the Internet to seek local products and services. Establishing a strong online presence is no longer just an advantage but a necessity for businesses aiming to thrive in a fiercely competitive market. Surprisingly, a substantial 56% of local businesses, notably smaller and solopreneur ventures, have overlooked the critical step of claiming their Google Business Profile (GBP). This oversight represents a significant missed opportunity to directly connect with potential customers actively searching for their offerings online.
 
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Is it Worth Paying an SEO company?

SEO - Search Engine Optimization
Businesses are turning to online platforms more than ever to reach their target audience. An essential part of this strategy is Search Engine Optimization (SEO). However, is it worth paying an SEO company for these services, or can I do it myself? As a leading Woodlands SEO company, we're here to shed some light on this question and provide some guidance on this important topic.
 
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Should I Pay Someone to Build My Website?

Affordable Web Design Houston
In today's digital age, having a professional website is necessary for any Houston area small business seeking to expand its reach or “play with the big boys.” In other words, how do you level the playing field wth a larger or more established competitor? A website can be a great equalizer. However, the question that often arises is, "Should I pay someone to build my website or tackle it myself?”
 
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Digital Business Cards: A Networking Paradigm Shift

Digital Business Card Example
Digital Business Card Example
In our rapidly evolving digital world, the traditional paper business card, once a professional staple, is transforming significantly. Enter Digital Business Cards (DBCs); A versatile, multi-functional tool that is reshaping how individuals network and share vital information in the professional sphere.
 
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Thinking Big: Transitioning from Working IN Your Business to Working ON Your Business

Small Business CEO - Chief Executive Office
Small Business CEO - Chief Executive Office
Recently, I hired Dan for some handyman work in my home. As a co-owner of Dolphin Digital, I took the opportunity to ask him if he had a website. He replied negatively, making him a perfect prospect for a new website and related marketing services. So, I began my pitch, but he cut me off mid-way, saying he didn't want a website as he already had enough business. He even had three more appointments that afternoon. Needless to say, my expectations were quickly shattered.

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Ten Reasons why a Website is Crucial to your Success

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The Internet is an indispensable tool in the daily lives of consumers today. The widespread availability of cell phones has enabled the general public to access the internet in ways that were previously impossible. Smartphones have allowed people to move beyond simple phone calls, texts, or enjoying a game. People frequently utilize their mobile phones to conduct searches on popular search engines like Google, Yahoo, and Bing. And why?...to search for small businesses nearby to find the products and services they want or need. Are they looking at your business?

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 A Facebook Page is Not a Substitute for a Website

Web design g0095d4467 1920
When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.

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7 Signs You Need a New Website for Your Business

Signs you need a website
Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers)  if you're not consistently modernizing your website.

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Why DIY Site Builders are Bad for Small Businesses

Diy website builders bad for business
Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.

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8 Things Every Small Business Website Needs

Things every small business website needs
If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.

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Positive Online Reviews Are Vitally Important 

Why reputation management and online reviews are important in business
One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.

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7 Reasons Why Small Business Websites Are Crucial

Domenico loia hgv2tfoh0ns unsplash
A website is a vital component to a small businesses’ success. However not any website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.

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Website Traffic Stats Explained

Website traffic stats
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.

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